Brogan McGowan

TrailBlaze-Bio-Brogan McGowan

Marketing + Communications Guide

Brogan has taught in outdoor classrooms, built personal brands, constructed websites, drafted policy for local municipal governments and managed communication efforts of various non-profits throughout the nation. Bringing all of this experience with him to TrailBlaze Creative, he applies a critical mindset that challenges traditional project planning and strategic development. As a strategist, he pursues methodologies that mimic traditional institutional research models, while interweaving the barriers that these models create with our every work day realities. As a creative, Brogan is an artist, believing that even mundane interactions become intricate elements to identities, images, and brands.

Having worked within environmental education, public housing litigation, LGBQT public fundraising, advocacy, and regional governmental policy, Brogan presents a perspective that is demographic, having insight into niche market spaces. As a former "Creeker," Brogan introduced a social media manual within an environmental education space, bringing both the environment and new technology into the classroom, secondarily functioning as a method for data collection, content curation, and ultmiatley resources for developing marketing strategies for a small nonprofit.

Brogan has proven his ability to navigate the nonprofit sector, having over five years of experience in 6 different areas of focus. Joining the TrailBlaze team, he brings his graphic design and web construction skills to a new setting.

Grant writing, educational curriculum analysis from early learners to high school students, fundraising, government planning, and multimedia production are only a handful of additional experiences Brogan brings to Trailblaze Creative.

Brogan serves as a Leadership Member with QueerPGH, a multimedia advocacy group that reviews city council planning, produces content and presents strategic communication efforts to increase opportunities for LGBQT voices to be represented in media. A recent graduate of Communications and Political Science from Allegheny College, Brogan served as the Chief of Staff for the student government, an ambassador for the college Alumni, and was President of his Fraternity, Delta Tau Delta.

As an environmentalist, it wouldn't be difficult to find Brogan 'treking' through a stream identifying macroinvertabrates or planning a kayaking adventure.

LEGEND


AREAS OF EXPERTISE

  • Educational Programming and Outreach

  • Nonprofit Communication Management

  • Social Media Strategy and Management

  • Market Research and Analysis

  • Graphic Design

  • Website Design, User Experience

  • Advocacy and Public Policy

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