I recently had the pleasure to present a brief presentation to the Mount Oliver Business Owners Association on marketing habits for small businesses and organizations. While the amount of content available always far exceeds the length of the presentation, I decided to focus on developing 30 marketing questions that small businesses and organizations should be asking themselves. Realizing that most small business owners are also responsible for marketing efforts (and human resources and financials and legal and…) there is little time to concentrate on developing strategic marketing plans and managing those plans towards targeted goals and objectives. There aren’t enough hours in the day. By looking at the daunting task of “marketing” in ten categories, each with three questions, business owners are able to positively impact their marketing by devoting a small amount of time to considering these 30 questions.

While this should, in no way, be a substitute for a marketing plan and is not the end-all when it comes to marketing…by keeping these questions front-of-mind, small business owners and organizations can keep their marketing in check.

Brand

  • How do others perceive my organization?
  • What can I do to support/change this perception?
  • How can I increase awareness?

Audience

  • Who comprises my audience?
  • What do they want?
  • How can I increase engagement with them?

Environment

  • How do I counter elements that are out of my control?
  • How do I minimize risk?
  • How can I change my environment to my advantage?

Competition

  • Who do I compete with?
  • What are they doing that I can do better?
  • What are their weaknesses?

Communication

  • What is my message?
  • What channels are best to get my message out?
  • What messages are important to specific audiences?

Social

  • Where is my audience and how do I reach them?
  • How can I make it a conversation?
  • How can I be a good community member?

Web

  • How do users expect to use my site?
  • Is my site organized appropriately?
  • Is my site optimized?

Analytical

  • What metrics should I be tracking?
  • What do the metrics mean?
  • How will I adjust?

Value

  • What is my value proposition?
  • How do I demonstrate this value?
  • How does this value intersect with audience expectations?

Culture

  • What kind of culture am I creating?
  • How is this culture reflected in the customer experience?
  • Who is the main point of contact for your organization and are they well-informed?

 

View the full presentation here:

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03Nov 2016

TrailBlaze Creative, an independent marketing and communications firm, seeks a talented individual to assist in creating new and unique marketing journeys for our clients. We need a rockstar. Someone who can be independently resourceful. A creative visionary who is meticulous with their work. A collaborator, a strategist, and a big thinker. The Marketing & Communications […]

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