Case Studies.

In the heart of Westmoreland County, Pennsylvania, North Huntingdon Township sits strategically between Pittsburgh and Greensburg, emerging as a beacon of opportunity. With its dynamic location and vital infrastructure featuring the PA Turnpike, Route 30, airports, and river ports, North Huntingdon is poised for growth. This thriving community, encompassing approximately 31,000 residents, is a mere 19 miles from downtown Pittsburgh.

While North Huntingdon’s robust employment foundation endures, its identity has remained in the shadows. Surrounded by a smaller enclave, Irwin, which often gains more attention due to its address and Turnpike prominence, North Huntingdon’s own recognition has suffered.

To reshape its narrative, North Huntingdon Township partnered with TrailBlaze Creative. Tasked with revamping the township’s image, TrailBlaze embarked on a comprehensive marketing assessment. Leveraging focus groups and surveys, a distinct and compelling identity was crafted for North Huntingdon, shedding light on its unique attributes and potential.

TrailBlaze went beyond identity revitalization; it worked alongside the township to attract businesses, ushering in an era of economic revitalization. Recognizing the power of tailored marketing, TrailBlaze devised strategies to target industry verticals, tailoring messages that resonated with potential business partners.

Not stopping at marketing, TrailBlaze championed the cause of business development incentives. Collaborating closely with the township, TrailBlaze developed innovative incentive programs that enticed businesses to establish a foothold in North Huntingdon. These programs, designed to fuel economic growth, demonstrated North Huntingdon’s commitment to fostering a vibrant business community.

Through a multi-faceted approach, TrailBlaze’s efforts bore fruit. North Huntingdon’s identity was reforged, capturing the essence of its potential. The tailored marketing strategies attracted businesses from various industries, drawn by the promise of growth and success. The business development incentives, meticulously crafted by TrailBlaze, further solidified the township’s reputation as an attractive destination for enterprises.

Today, North Huntingdon stands transformed. With an identity that shines and a business landscape that flourishes, the township has embraced its potential. TrailBlaze’s strategic vision, meticulous planning, and dedication to North Huntingdon’s growth story have turned this community into a compelling destination for businesses seeking success.